Kitchencraft Design Studio — Website & Photography
A complete website rebuild and on-site photography session for an independent Essex kitchen design studio — 297 showroom images edited and a new site built to showcase them.
Results
The situation
Kitchencraft Design Studio had everything going for them — a beautiful showroom, a strong portfolio, real care in every design. The one thing letting them down was their website. It made the business look smaller and plainer than it actually is, and in the kitchen world the website is the first showroom most people ever see.
The other problem was the imagery. You can’t sell premium kitchens with phone snaps. Before we could rebuild the site, we needed photography good enough to carry it.
What we did
Shot the showroom properly
We started with a full day of photography at the showroom, working methodically through every display kitchen — full room shots, material close-ups, the details that show the craftsmanship. We shot and edited 297 images to one consistent standard: colour-balanced, composed, and retouched to match the quality of the kitchens themselves.
Rebuilt the website around the pictures
With the image library in hand, the web design followed. We led every page with large, high-quality photographs and kept navigation simple, so visitors move easily from browsing to enquiry. New typography and fresh copy gave the site a tone to match the showroom.
Built custom post-types and product integration
Under the bonnet, we added custom post-types so Kitchencraft can manage their manufacturers and their own installations without touching code. We also integrated Quooker product content directly into the relevant pages, so the right information sits exactly where customers look for it.
The result
The new site does the showroom justice at last. The 297 images run through every gallery, product page and inspiration section, giving visitors a genuine reason to stay and explore. Enquiries went up — and the quality went up too, with people arriving already inspired by what they’d seen online. Owner Sophie Down put it best: a wonderful new website, and photography that brought it to life.
That outcome only happens when the pictures and the build are planned as one project, which is exactly how we approach this kind of work.
If you run a showroom, studio or trade business in Essex and want web design in Colchester and photography built to work together, let’s talk about marketing for your small business.
Related work you might enjoy:
- Debenvale Kitchens — Installation Photography
- Harbour Lights Restaurant — Website & Pre-Opening Photography
Nick has created the most wonderful new website for us and we couldn't be happier! Also a fantastic photographer — the images he took of our showroom really brought the website to life.
— Sophie Down, Kitchencraft Design Studio
No sales pitch. No pressure. Just an honest conversation about where your business is and where you want to go.