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New service Does your marketing actually SOUND LIKE YOU?

AI tools are everywhere. Most businesses are using them. Most of the output is technically fine and entirely off-brand. An AI Brand Audit tells you honestly where you stand — and exactly what to do about it.

Book your audit What's included
The problem with AI content GENERIC IS INVISIBLE

AI tools produce competent, smooth, completely average output. Average output doesn't build trust. It doesn't build recognition. It doesn't make you memorable.

The real problem isn't that AI content is bad. It's that it sounds like everyone else using the same prompts. And if your competitors are using the same tools — which they are — you're all starting to blur together.

An AI Brand Audit tells you exactly where your marketing has drifted, what it's costing you, and how to fix it.

Signs your AI marketing is off-brand

  • Your social posts don't sound like your website
  • Your AI content is correct but nobody engages with it
  • Your visuals look like every other business in your sector
  • You use five different tones of voice in the same week
  • You can't describe your brand voice in one sentence
What you get EVERY ANGLE COVERED
01

Brand Voice Analysis

We read everything: your website, your social bios, your most recent posts, any AI content you share with us. We assess whether they sound like the same business — or three different ones.

02

Visual Consistency Check

Colours, fonts, image style, logo usage across channels. We look at whether your visual identity is consistent or whether it's drifting based on whatever tool produced it that week.

03

AI vs Human Content Comparison

We compare the content you've produced with AI tools against your authentic voice. We show you specifically where the gaps are and what they sound like to a first-time visitor.

04

Channel-by-Channel Report

Website, social, email, print — wherever you show up. We cover each touchpoint separately so you know exactly which areas need most attention.

05

Prioritised Recommendations

Not a list of everything you could do — a prioritised, practical list of what to fix first. High-impact changes first, nice-to-haves later. Honest and specific.

06

30-Minute Call With Nick

After you've had time to read the report, we sit down on video and go through it together. You can ask anything. No jargon, no upselling, just a genuine conversation about your brand.

Who is this for? BUSINESS OWNERS WHO CARE

The AI Brand Audit is for small business owners and marketing managers who are using AI tools and want to make sure they're doing it well — or who suspect they're not, and want to know for certain.

You don't need to be a Colchester or Essex business (though we know the local market well). This is available to businesses anywhere in the UK.

You do need to be open to honest feedback. The report tells you the truth. That's the only way it's useful.

Book your audit
Got questions? GOOD. HERE ARE ANSWERS
What do I actually get? +

A written report covering: how your brand presents across key touchpoints, how AI output compares to your authentic voice, specific gaps in your visual and verbal identity, and clear prioritised recommendations. Plus a 30-minute video call with Nick.

Is this relevant for a small business? +

Absolutely — smaller businesses are often the most exposed to brand drift from AI tools, because there's no marketing team to sense-check output. If you're using ChatGPT or Canva AI and not sure it sounds like you, this is exactly what you need.

How long does it take? +

Your written report arrives within five working days of completing the intake form and sharing your assets. The 30-minute call is booked at your convenience after that.

What do I need to provide? +

Your website URL, your main social channels, any AI-generated content you're currently using, and a short intake form so we understand your business before we start.

We're not using AI yet — is it still useful? +

Yes. The audit gives you a clear picture of your brand consistency now, and a framework to use as you adopt AI tools. Think of it as getting your brand house in order before the AI moves in.

Want to learn more first? FROM THE KNOWLEDGE HUB

Two pieces that explain the thinking behind this service.

AI Marketing

Why Your AI-Generated Marketing Might Be Damaging Your Brand

Branding

What Is a Brand Brain — And Why Does Your Essex Business Need One?

Ready to find out? BOOK YOUR AI BRAND AUDIT

Written report + 30-minute call. Honest, specific, and a lot more useful than vague reassurance.

Got a project?

No pitch. No pressure. Just an honest chat with Nick about what you need.

Book a free 30-min chat Or find out about the AI Brand Audit →