Westminster Underlays — B2B Ecommerce Platform
A fast-to-market B2B ecommerce platform for a national carpet underlay trade supplier — replacing a time-consuming manual ordering process with an integrated system built for busy flooring contractors.
Results
The situation
Westminster Underlays supplies carpet underlay to the flooring trade across the country. Their customers aren’t browsing — they’re contractors who know exactly what they want and need it ordered fast.
For years that ordering ran on phone calls, emails and spreadsheets. It worked, but it was slow, easy to get wrong, and ate up far more office time than it should have. They wanted to move it online without losing the trade pricing and account relationships that make a trade supplier work.
What we did
A B2B ecommerce platform
We built a full ecommerce platform around how a trade customer actually buys: find the product, add it to the basket, check out. The complex product catalogue is organised so a contractor can get to what they need in seconds, not scroll through irrelevant ranges.
Trade pricing and account management
Every account sees its own trade pricing the moment it logs in — no working it out, no calling to confirm. Account management means a customer’s details, order history and pricing all live in one place, so repeat ordering takes a couple of clicks.
Office system integration
This was the part that mattered most. Orders land straight into the systems Westminster Underlays already use — no re-keying, no manual handoff between the website and the office. We mapped that integration first and built the platform around it.
The result
The manual process that drained the office is gone. Trade customers order around the clock, orders flow into the existing workflow automatically, and staff time has shifted from data entry to actually looking after customers.
Director Milan Shah put it best: “Thinksay took the pain out of this process, made the system simple, and integrated it with our office systems.”
If your trade ordering still runs on phone calls and spreadsheets, our web design team can move it online without losing what makes your business work. Let’s have a chat.
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Thinksay took the pain out of this process, made the system simple, and integrated it with our office systems.
— Milan Shah, Director, Westminster Underlays
No sales pitch. No pressure. Just an honest conversation about where your business is and where you want to go.