Stanway Building Solutions — Website Overhaul & SEO
A full website overhaul for a Colchester building contractor — sleek new design, enhanced local SEO and optimised lead capture that turned website visitors into paying customers.
Results
The situation
Stanway Building Solutions is a building contractor on the western edge of Colchester. The work is solid and well-regarded — but the website didn’t show it. The old site was dated, slow on mobile and awkward to navigate, and it ranked for none of the searches that bring in trade work.
These days, even a personal recommendation ends with someone looking you up online. If the site doesn’t match the quality of the work, you lose the lead before the phone rings. Worse, the old site gave visitors no easy way to get in touch. They arrived, looked, and left.
What we did
A clean, fast rebuild
We started by looking at the existing site and at who was ranking locally for builders and contractors. From there we built a clean, image-led site that loads fast and looks like a business you’d trust with an extension or a loft conversion. Navigation was cut back to the essentials: clear services, an about section that builds trust, and the work front and centre. See our approach to web design.
Local SEO that earns its place
We wrote every page around the terms real customers type — builder, building contractor, extension, loft conversion — folded into copy that reads well and answers actual questions. That’s the kind of SEO that holds: useful content, not keyword stuffing.
A case studies section
We added a rolling case studies section with before, during and after photography of completed projects. In the building trade, seeing is believing — and it gives a potential client real proof of the workmanship before they make contact.
Lead capture on every page
Simple, fast enquiry forms went on every relevant page, with one clear call to action so a customer can take the next step without second-guessing it.
The result
Online leads rose sharply in the months after launch — and the quality went up too. People arrived having already seen the work and understood the services, ready for a real conversation. Within weeks the site was showing up for Colchester building searches it had never reached before.
For a contractor serving Stanway, Colchester and the wider Essex area, a website that finally does the work justice makes a real difference to the bottom line.
Run a trade business and need a site that brings in the right enquiries? See how we help tradespeople across Essex.
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No sales pitch. No pressure. Just an honest conversation about where your business is and where you want to go.