PARK WEBSITE ANALYSIS
Before you brief anyone on a new website, take 20 minutes to walk through the park. Four simple sections. Plain English questions. No jargon. You'll arrive at any conversation knowing exactly what you want — and what you don't.
Also useful: our written guide on how to write a website brief.
P — Preserve
Let's start with the good stuff. What's already working on your current website — even if it's only a little bit?
A — Add
Now let's think about the gaps. What would make your website actually useful for your customers — and for you?
R — Remove
Be honest. What on your current site makes you cringe a little — or just doesn't feel right anymore?
K — Keep-out
This is the important one. What concerns you? What have you seen elsewhere that you definitely don't want?
YOUR PARK ANALYSIS IS READY.
Now let's put it to work.
Your PARK analysis is ready.
You've done something most businesses skip entirely — taken the time to think clearly about what your website needs before spending a penny on it. That's a head start.
Now let's put it to work.
We'll email your answers and a free AI website brief prompt. Just for you — Nick won't see it.
Nick reads your PARK analysis before your call — so you hit the ground running. Free, 45 minutes, no obligation.
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