The Open Window Company — Website & Digital Marketing
A new website and transformative Google Ads campaign for an Essex window and door company — recovering from a previous agency's poor performance and delivering a dramatic improvement in leads and web traffic.
Results
Window Company Website and Google Ads in Essex — The Open Window Company
Digital marketing in the home improvements sector is intensely competitive. Homeowners searching for window and door companies have plenty of options — and the businesses that get in front of them first, with the right message, win the enquiry. Being late to the search results, or showing up with a weak message, is expensive.
The Open Window Company came to us in exactly that position.
The Challenge
A previous agency had let them down. The website wasn’t performing, the Google Ads campaign was burning budget without generating leads, and owner Simon Dunster was understandably frustrated. He’d invested in digital marketing and had nothing meaningful to show for it.
The problem isn’t unique — it’s something we see regularly with businesses that have worked with agencies who overpromise and underdeliver. The challenge was to audit what had been done, understand what was salvageable, and build a strategy that would actually work.
Marketing for small businesses in the home improvements sector requires specific expertise: knowledge of how homeowners search, what drives a conversion in a high-consideration purchase, and how to make a limited budget work hard enough to generate genuine return.
The Approach
We started with a full audit of the existing campaigns and website. The diagnosis was clear: the Google Ads campaigns were poorly structured, targeting broad terms with weak ad copy and landing pages that did nothing to support conversion. The website itself was outdated and gave prospective customers no compelling reason to choose The Open Window Company over a competitor.
We rebuilt from the ground up. The new website — designed as part of our web design in Colchester process — was built around the customer journey: how a homeowner researching new windows or doors actually thinks and behaves, and what information they need at each stage to feel confident enough to enquire.
The Google Ads campaign was restructured completely. Tighter audience targeting, better keyword selection, ad copy that spoke directly to the specific concerns of someone looking for a window company in Essex, and landing pages designed to convert.
Our digital marketing services include ongoing campaign management — regular review, testing and optimisation — rather than the set-and-forget approach that had failed previously.
The Solution
The new website gave The Open Window Company a professional, trustworthy presence that matched the quality of their products and installation service. Clear messaging, strong calls to action, and a design that built confidence at every stage.
The Google PPC campaign delivered results from the first month. Leads arrived through the new contact forms and phone enquiries. Budget was being spent on the right searches, in front of the right people, with messaging that converted browsers into enquiries.
Ongoing support meant the campaigns continued to improve over time — testing new approaches, refining targeting and ensuring the business stayed competitive in a fast-moving market.
The Outcome
Simon Dunster’s summary said it clearly: a drastic improvement in leads and web traffic. That’s the outcome every window and door company in Essex wants from their digital marketing — and it’s what properly managed campaigns deliver.
The experience of working with an agency that had let them down was frustrating. But it also meant they knew exactly what good looked like when they found it.
If you’ve been burned by digital marketing that didn’t deliver, let’s have a chat about what genuinely effective digital marketing services looks like.
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Since Thinksay's involvement in our online marketing, particularly our Google PPC, we've seen a drastic improvement in our leads and web traffic.
No sales pitch. No pressure. Just an honest conversation about where your business is and where you want to go.